MSB Concepts is an independent sport and events consultancy based in Hong Kong.
Our team has been part of some of the Asia's biggest sports events but we want to help bring a few more to the region.

About Us

MSB Concepts is an independent sport and events consultancy, based in Hong Kong and working on projects around the region. We pride ourselves on being nimble, able to adapt to the needs of the client and upscaling as required to work on some of the biggest sporting events around. Our vast network in the region of suppliers, partners and freelancers allows us to add value without the usual associated costs. Whether it’s a small press conference to launch a new brand or running an 100,000 attendee event, or anything in between, MSB Concepts can deliver.

Founded in 2016, projects to date have included the Hong Kong Sevens, Longines Masters, Formula E, Volvo Ocean Race and Premier League Asia Trophy, to name a few.

Our Approach

By simplifying processes and building alignment between the numerous parties typically involved in mega sports events, our aim is to provide clients with enough clarity and the right support on new or complex projects.

We consider our knowledge of the sports and events landscape, in addition to our network in Asia, to be extremely strong, and we pass this on to the clients we work with.

Because we’re a small and agile team, we have the ability to provide clients with the exact services they need; from total event management all the way through to smaller components of events. Our core team is lean and upscales when required using our expansive network. This allows for a completely bespoke, flexible and cost efficient approach to event management.

We pride ourselves on being honest and realistic with our clients and that’s why they trust and enjoy working alongside us. 

Client Testimonials

Alison Hughes
Competitions Operations Manager, World Rugby

Melvin [MD of MSB Concepts] has been working with World Rugby on a range of projects for many years and we have consistently found he is dedicated and conscientious. From Hong Kong Sevens to women’s Sevens qualifiers, Melvin has brought an attention to detail and enthusiasm to each role. As Tournament Manager for Under 20’s in Hong Kong in 2014, his leadership ensured our event was a huge success. Joining us later that same year as a Match Commissioner, under very difficult circumstances, Melvin showed his mastery of relationship management and his sensitivity to the circumstances. There is no doubt that Melvin is a leader in event management, clipboard in hand, he will certainly champion any project he is working on.

Trevor Gregory
Council Member, World Rugby
Former President, Asia Rugby
Former Chairman, Hong Kong Rugby

Melvin has run events at Hong Kong Rugby, Asia Rugby and World Rugby, for all of which I have held Board or Council positions. He is highly competent and experienced in the management of events, with a keen eye for detail and completeness. His diligent and efficient style makes him an asset to any sports event setup.
I would recommend Melvin to be part of any event team and wish him and MSB Concepts all the best for their forthcoming ventures.

Iain Webb
Partnerships Manager, The Premier League

The Premier League and MSB Concepts worked together to develop the sports presentation for the Premier League Asia Trophy 2017; the feedback on the entertainment was fantastic.

Sarah Fung
Publisher of Liv Media

“Working with MSB Concepts has been a pleasure. Zoe and Melvin are proactive, full of good ideas, organised and pay attention to detail, leaving nothing to chance on the day. I’m confident in their ability to execute quality events that our readers love.”

Want to know how can we help you? Contact us now.