FIA Formula E Hong Kong E-Prix

FIA Formula E Hong Kong E-Prix

FIA Formula E Hong Kong E-Prix
December 2017, Formula E Hong Kong

Set to the backdrop of one of the world’s most iconic skylines, The FIA Formula E Hong Kong E-Prix is the first pit stop of the global Electric Street Racing Series. In 2017, the championship kicked off in early December with the first Double Header in Hong Kong, attracting more than 30,000 people to the Central Harbourfront area to soak up the action and enjoy the festivities. For this instalment, MSB Concepts was brought on to manage and implement the Public Ticket Ballot, giving 20,000 local people the chance to enjoy the event from the fun and interactive race village free of change. In addition to managing the technology element of the ballot, the MSB Concepts team developed a clear and easy to follow communications plan to ensure both winners and losers of the ballot maintained a positive feeling around the event and we able to easily redeem winning tickets online and at the event. The team also supported general pre-event communications and marketing, delivering regular fan eDMs and ticket offers to a database of almost 35,000 people around the world.