The Longines Masters of Hong Kong
February 2018, EEM
Now in its sixth edition, the Longines Masters of Hong Kong has become an integral part of the region’s social and cultural calendar, combining heart-pounding competition by the world’s top showjumping riders and horses with world-class entertainment, fashion, art and gastronomy. In 2017, MSB Concepts was appointed as the lead event management agency, responsible for elements such as ticketing lifestyle and F&B village, kids club, accommodation and transportation, accreditation and security. Attracting more than 30,000 local and international guests to Asia World Expo across the 3-day event, the 2018 edition also marked the inaugural Asia Horse Week, a two-day conference specifically for decision makers within the equestrian industry. In its first year more than 250 delegates joined for two days informative talks and networking sessions before attending the weekend competition.